Quality of Life Campaign

A digital campaign for the Senior Living Healthcare segment

This goal of this project was to inform senior living community operators about Hubert's products and serices and how they could help improve residents' experiences. The user journey began with an email campaign which introduced readers to an informative article series on the Hubert website. These article web pages were designed with a responsive layout suited for the substantial page length the articles would require. Integrated into these pages were custom styled components which served to organize product and service highlights, external reference sources, and clear article navigation.

Process Concepts

Design Elements

Outcome